Before I ever made an ad, I made a Gold Album.

Possibly the most dickish way to start a bio, but there's a point, I promise.

I say it because you can't buy your way onto a chart. People choose to listen to your album or they don't. And (thankfully) they did.

That fact has driven my approach to creativity ever since. 

Across twenty years and both sides of the Tasman, I’ve made work that people actively choose for a long list of ambitious brands. I've helped make a #1 Christmas carol for Air New Zealand (that’s still being taught in schools) and a #1 true crime podcast for the Australian Federal Police; the blueprint for world-first legislation that raised the age of social media citizenship by 36 months, and the first rehab radio station in juvenile detention which is already reducing recidivism; a global platform for Fiji that drove record visitation, and a global character for LEGO that built one of their fastest-growing segments.

I co-founded Supermassive, and helped build a multi-Grand-Prix agency that Spikes ranked the #1 Australian Indie of the Year in 2026, One Show ranked #2 Australian Indie of the Year in 2025, and Mumbrella ranked Emerging and PR Agency of the Year in both.

  • Two people standing on a stage in front of a large screen, holding an award. The screen displays information about an award for PR, Brand Voice & Strategic Storytelling, Gold category, titled 'The Lifetime of Greatness Project.' The background is dark with stage lights.
  • Three people, two women and one man, smiling and talking in a casual setting. Black and white photo with the words 'Super Massive' in bold pink letters over the image.
  • A man with dark hair and a beard taking a selfie outdoors in snowy weather, standing next to a large colorful sign with snow on it, featuring the logo of the snack brand Doritos, with trees and streetlights in the background.
  • A man with a gray t-shirt and gray cap standing outdoors, pointing at a sign that says 'Cobham Juvenile Justice Centre'. The background features trees, cloudy sky, and a small grassy hill.
  • A man in a blue hooded jacket and a blue cap, wearing snorkeling gear with a mask and snorkel, takes a selfie with an ocean in the background, and is giving a thumbs-up.