How we helped make Air NZ Australia and NZ’s most trusted brand, five years in a row.

Exporting our cheeky Kiwi spirit, over and over again

Over ten years, we helped Air New Zealand become Australia and New Zealand's most trusted brand. Five times in a row, no less. Competing against airlines and destinations with far larger media and production budgets, we couldn't rely on scale alone. Instead, we created highly shareable campaigns designed to thrive in social channels by turning New Zealand's seasons, quirks and perceived disadvantages into reasons to visit.

We created #1 charting Christmas carols, globally followed wagers, cultural hijacks and more. The result was a distinctive brand platform that generated global headlines, strengthened preference, and delivered sustained commercial and creative success, over and over again.

We created globally anticipated Christmas campaigns.

And even took on the world’s biggest sporting events.

We hijacked cultural moments.